Aura Bora’s road to “Shark Tank” was unconventional but not unheard of; companies like Plufl and BuggyBeds had been sought out by the show’s producers as well. It’s unsurprising, given how quickly Aura Bora made a name for itself in the sparkling water market, an industry that was valued at $34.33 billion in 2022. Unlike other brands, Aura Bora claimed to be free of artificial sweeteners.

Upon making its “Shark Tank” debut in Season 12, Aura Bora had already netted $200,000 in sales and was projected to finish the following year at between $2.5 and $3.5 million. The beverages were already retailing at 488 stores with the capacity to scale its manufacturing up to ten times its current volume.

Paul and Maddie Voge appear in the tank bearing samples of their flagship flavors in the hopes of securing $150,000 for 5% equity: basil berry, cactus rose, peppermint watermelon, lemongrass coconut, and their top seller, lavender cucumber.

The Sharks are impressed, but not all of them are in love with the product. Lori Greiner and Mark Cuban both blanche at some of the flavors, and Daniel Lubetzky thinks the market is too niche. Kevin O’Leary makes an offered the couple their asking price, plus a 5¢ royalty until he makes back $300,000. After Robert Herjavec initially offers $150,000 for 12% equity, he ultimately makes a deal with the entrepreneurs for $200,000 for 15% equity.

ncG1vNJzZmhqZGy7psPSmqmorZ6Zwamx1qippZxemLyue9OrnKecmaO0cMPHmquerpWneqmtz6mcp52UYsGwecCuqZplkqS%2FonnAn6ueql2otaK%2BymarmqabZA%3D%3D