Hellmann's 2023 Super Bowl advertisement begins with Jon Hamm and Brie Larson as miniature versions of themselves in a fridge. After the "Mad Men" star asks Larson why they are there, Larson responds, "Well, I'm Brie." Hamm then steps in to say his first name before Larson makes the connection. The "Captain Marvel" actor says, "I know, but you're Jon who?" The actor responds with his last name, Hamm, as Larson says, "So we're Brie and..." Suddenly, it clicks for the actor. Hamm says, "Brie and Hamm! Ham and brie, I get it. And Hellmann's!" 

The playful pun on the two actors' names has them in a sticky situation as Larson realizes they're dinner. However, Hamm stays hopeful as he suggests any leftover food in the fridge with Hellmann's "can be anything." Pete Davidson then abruptly opens the fridge and confirms he's going to eat the two actors. After a shot of a ham and brie panini with Hellmann's is displayed, we jump back to Davidson standing with a regular-sized Hamm and Larson. The comedian then says, "You guys are really delicious." Hamm responds, "That's weird."

Hellmann released a statement sharing the meaning behind the advertisement, per People. According to a press release, the company "encourages viewers to get creative in the kitchen with ingredients found in their fridges and 'Make Taste, Not Waste.'"

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