Silver Lake, the private equity firm that is planning to take WME owner Endeavor private, is also aiming to get further into business with Endeavor executive chairman Patrick Whitesell.

According to Whitesell’s new employment agreement, which was filed with the Securities and Exchange Commission in conjunction with the take-private, Silver Lake is committing $250 million in seed money for a new media company to be led by the Endeavor executive chairman.

“Activities of the Media Company will include (a) investing in and providing services to companies in the entertainment, media and sports industries; (b) developing, producing, financing and exploiting film, television and digital audio visual content; (c) talent management; and (d) consulting with other entertainment companies,” per the filing.

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The agreement also says that Whitesell will continue to serve on the (soon-to-be private) Endeavor board and will continue to play a central role in the company, and continuing to work with the agency in its new, private structure.

A veteran talent agent who previously led CAA’s motion picture talent department, Whitesell joined Endeavor in 2001, where he and CEO Ari Emanuel transformed the agency by merging it with William Morris to create WME in 2009.

WME would go on to acquire firms like IMG and the UFC, expanding beyond talent representation.

Endeavor went public in 2021, seeking to continue its expansion and M&A. The market, however, never quite valued the company at what executives there felt it was worth, leading to Silver Lake’s take-private offer, which was officially signed Tuesday.

Since going public, Endeavor also spun out its UFC business and merged it with the WWE to create TKO Group Holdings, a public company that will continue to be traded.

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