AYR shirts are to me what Birkin bags are to Drake, or what Old Celine pieces are to a devout sect of New York fashion people: I collect them with quasi-religious zeal, and I can't have enough. AYR's quality T-shirts are definitely more of an everyday luxury, but they still rarely go on sale. Or that used to be true, until Amazon's Prime Early Access Sale arrived with a rare exception.

Scrolling for the best Prime Day fashion deals—it is my job, after all—I found AYR's French Fry Long-Sleeve for 25 percent off. It's a striped T-shirt with a wrist-skimming sleeve and fabric made from 100 percent Pima cotton. It's also the shirt I wear more than any other.

25% OFF

AYR French Fry Tee

On BAZAAR's official list of the best basics brands, AYR is the label I come back to for the softest, most versatile shirts, including its French Fry Long-Sleeve and the Deep End Button-Down. I own heaps of stripe sweaters, tees, and half-zips, but this AYR top gets more play than the rest. The Pima cotton's softness can't be over-exaggerated; the nipped sleeves and circular neckline are classic but not too prim. I can wear this shirt casually (French-tucked into AGOLDE jeans with a flat or loafer), or slightly dressy (layered under a strong-shouldered blazer and leather pants), or entirely off-duty (with a pair of Entireworld sweatpants, RIP). And despite wearing it almost as often as my wedding ring, AYR's striped long-sleeve hasn't pilled or lost its fresh-out-of-the-box softness.

More than 700 reviewers on AYR proper agree that this shirt is worth buying—and then ordering a few more times in different colors, even when it's not on sale. (Some reviewers readily confess they own at least three.) Their feedback echoes my own praise, including soundbites like, "This shirt is lightweight and so soft. It can be worn all year round, either alone or layered."

"J’adore my French fry. This is a great find," another shopper raves. "You can just throw it on with jeans and feel put together."

The deal on AYR's striped shirt only lasts through the end of Prime Early Access (October 12), and it's already sold out in black. Other colors, however, are still available. If you can add the French Fry top to your cart before it's gone entirely, I can all but guarantee you'll wear it as often as I do (or more). If you miss it, you can indulge in retail therapy with the other excellent Prime Day fashion deals and jewelry deals we've uncovered—including AYR's equally excellent button-down shirt.

Halie LeSavage is the fashion commerce editor at Harper's BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.

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